Given below is a repost from Seth Godin's blog (http://sethgodin.typepad.com/). In case you havent read his book on Permission Marketing, and you are interested in marketing and new ways of marketing, i would recommend the book. His blog also makes an interesting read, and if you are an entrepreneur, you will find how practical some of his suggestions are.
From Seth's blog -
A simple quiz for those who enjoy puzzles:Let's say your goal is to reduce gasoline consumption.
And let's say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon and half are Priuses that get 50.
If we assume that all the cars drive the same number of miles, which would be a better investment:Get new tires for all the Suburbans and increase their mileage a bit to 13 miles per gallon.Replace all the Priuses and rewire them to get 100 miles per gallon (doubling their average!)
Trick question aside, the answer is the first one. (In fact, it's more than twice as good a move).
Incase, you are confused, do the math and check for yourself.
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